Knoxville, TN  ·  Truck Accessories & Commercial Upfitting Since 1987
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OUR HISTORY

SINCE 1987
THE PHOENIX CONVERSIONS STORY

HOW WE BUILT KNOXVILLE'S SUPERSTORE

From humble beginnings in 1987 with 2,500 square feet on North Central in Knoxville to our current 70,000 square foot mega location, Phoenix Conversions has always been the place to take your vehicle "when it has to be the best."

Founded by owner Scott Hayse with partner George Vaughan, Phoenix Conversions quickly became the place to take your truck or van for custom and conversion packages.

Initially, Phoenix Conversions focused exclusively on van conversions, and as the automotive market changed, so did Phoenix Conversions. With the light truck market flourishing and customers becoming increasingly interested in personalizing their vehicles, Phoenix Conversions evolved into an auto, SUV and truck accessory superstore.

As demand for products and accessories for commercial vehicles became more evident, Phoenix Conversions expanded into the commercial upfitting market. Phoenix Conversions quickly became and continues to be the go-to shop for fleet and commercial truck owners to get their trucks upfitted and on the job.

The latest evolution of Knoxville's largest accessory superstore was the relocation to 5915 Casey Drive. The move to the super warehouse has allowed Phoenix Conversions to provide customers with one of the area's largest truck accessory showrooms.

Phoenix Conversions remains the place to take your car, SUV or truck for the custom accessories you need to personalize your ride.

‍When it has to be the Best, call Phoenix Conversions.

HISTORIC MILESTONES
PHOENIX TIMELINE

1987

FOUNDED
Phoenix Conversions established on North Central in Knoxville, starting with a 2,500 sq ft workshop.

EARLY YEARS

VAN CONVERSIONS
Focused on bespoke van conversions, custom interior wood packages, and luxury upgrades.

EVOLUTION

ACCESSORIES EXPANSION
Evolved into an auto, SUV, and truck accessory superstore as light truck personalizations boomed.

COMMERCIAL

UPFITTING ADDED
Expanded deeply into fleet commercial vehicle personalization, becoming the area’s go-to upfitter.

CASEY DRIVE

MEGA FACILITY
Relocated to a massive 70,000 sq ft super warehouse on Casey Drive to house Knoxville’s largest showroom.

TODAY

THE ACCESSORY SUPERSTORE
Knoxville's ultimate full-service facility for retail custom truck accessories and commercial fleet upfitting.

OUR MISSION

Our mission is to provide high-quality vehicle upfitting solutions that help our customers work and play smarter, safer, and more efficiently. We invest in our people, deliver exceptional craftsmanship, and do business with integrity. Through dependable service and trusted partnerships, we stand behind our work and build lasting relationships with our customers and community.

Every vehicle that leaves Phoenix Conversions reflects the standard we’ve built our reputation on: When it has to be the Best.

OUR
VISION

To be the region’s most trusted name in vehicle upfitting, recognized for exceptional quality, dependable service, and solutions built to perform. We want to be the first call for every contractor, fleet manager, and truck owner who needs a vehicle that works as hard as they do.
OUR CORE VALUES

1. Quality Craftsmanship & Products

We take pride in every detail and build solutions that perform.

2. Integrity

We do what’s right, keep our word, and stand behind our work.

3. Dependable Service

We listen, follow through, and earn our customers’ trust every day.

4. People and Partnerships

We invest in our team and build lasting relationships with our customers, partners, and community.

READY TO BUILD YOUR VEHICLE?

When it has to be the Best, call Phoenix Conversions.